Ticketmaster Agrees to Greater Transparency for U.K. Fans After Oasis Reunion Ticket Chaos

by Camila Curcio | Sep 26, 2025
A person holding a smartphone displaying the Ticketmaster website for Oasis tickets, with an Oasis concert poster in the background. Photo Source: Oli Scarff/AFP/Getty via The Guardian

Ticketmaster has agreed to overhaul how it presents ticket prices in the United Kingdom following widespread outrage over last year’s Oasis reunion tour sales. The Competition and Markets Authority (CMA) announced Wednesday that it had secured “formal commitments” from the ticketing giant to provide customers with clearer and earlier information about pricing structures.

The move comes nearly a year after fans of the legendary Britpop band endured chaotic queues, website crashes, and unexplained price jumps while scrambling for seats at the highly anticipated reunion shows. The CMA opened an investigation soon after, focusing on allegations that Ticketmaster had employed dynamic pricing, a controversial system where prices fluctuate in real time based on demand.

In its statement, the CMA said it had not found evidence that dynamic pricing was used during the Oasis on-sale. However, the agency identified other practices that it argued misled customers and left them in the dark about how prices were determined.

One issue involved tiered pricing for standing tickets. According to the CMA, Ticketmaster did not make it clear to buyers that two price levels existed for the same type of ticket, with higher-priced options being released once cheaper tickets sold out. Going forward, Ticketmaster must inform customers at least 24 hours in advance if a tiered system is being used. That notice must include details about the range of available prices and when fans can expect more expensive tickets to be released.

The CMA also flagged concerns over the labeling of so-called “platinum” tickets. It found that some platinum options cost nearly 2.5 times as much as standard tickets in similar sections of the venue, despite offering no additional perks or benefits. The agency said such practices could mislead consumers into thinking they were buying a superior product.

To address these issues, Ticketmaster has agreed to several changes. Among them:

Advance notice: Fans will be told 24 hours before a sale if multiple price tiers exist for the same ticket type.

Clearer pricing information: Customers will be given a fuller picture of the range of ticket costs available.

Accurate labels: Tickets will no longer carry misleading designations that suggest some are more valuable than others without real differences in seating or benefits.

The CMA said Ticketmaster must submit regular compliance reports over the next two years to ensure it follows through. “Failure to take forward these measures could result in enforcement action,” the agency warned.

Sarah Cardell, Chief Executive of the CMA, emphasized the importance of the changes. “The reforms we’ve secured will give fans more transparency about what they’re paying for, and clear descriptions of exactly what they are getting for their money,” she said. “If Ticketmaster fails to deliver, we won’t hesitate to act.”

In a statement, Ticketmaster welcomed the CMA’s findings, highlighting that investigators confirmed no dynamic pricing had taken place during the Oasis on-sale. “We welcome the CMA’s confirmation there was no dynamic pricing, no unfair practices and that we did not breach consumer law,” a company spokesperson said.

The company said it had voluntarily committed to clearer communication about pricing while customers wait in digital queues, building on existing efforts such as capped resale prices, anti-bot protections, and upfront displays of base costs. Ticketmaster also called for wider accountability in the live events industry, urging regulators to hold other ticket sellers to the same standards.

The Oasis ticketing fiasco reignited a long-running debate in Britain over fairness in live event sales. Fans frequently accuse major sellers of obscuring fees, disguising price jumps, and pushing customers toward inflated “premium” options with little added value.

By forcing Ticketmaster to provide advance notice of tiered pricing and clarify what fans actually receive with premium tickets, regulators hope to restore some trust in a process that often feels stacked against ordinary buyers. Whether these commitments translate into smoother experiences for fans during future high-demand events remains to be seen, but the ruling signals a tougher stance from the CMA on consumer protection in live entertainment.

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Camila Curcio
Camila Curcio
Camila studied Entertainment Journalism at UCLA and is the founder of a clothing brand inspired by music festivals and youth culture. Her YouTube channel, Cami's Playlist, focuses on concerts and music history. With experience in branding, marketing, and content creation, her work has taken her to festivals around the world, shaping her unique voice in digital media and fashion.

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