Cardi B Scores Second No. 1 Album With Am I the Drama? After Strategic Rollout

by Camila Curcio | Oct 01, 2025
A glamorous portrait of a woman wearing a striking red outfit with a large hat, holding two black birds against a gradient blue background. Photo Source: Jora Frantzis via NPR

Cardi B has returned to the top of the Billboard 200 with her long-awaited sophomore album Am I the Drama?, debuting at Number One with 200,000 equivalent album units in its first week, according to Luminate. The total includes 146 million on-demand streams, along with traditional sales, bundles, and physical formats, all boosted by one of the most carefully planned album rollouts in recent memory.

The chart-topping release is Cardi B’s second career Number One, following her 2018 debut Invasion of Privacy, which also opened at the top spot. For fans and industry watchers, the seven-year gap between projects was unusually long in an era of constant output. The fact that Cardi has returned at the same level she left off underscores her ability to translate cultural attention into commercial results.

The album’s rollout extended far beyond traditional marketing. Cardi made headlines by selling physical copies of the record directly on the street, while also leaning into the social media speculation that has often surrounded her. Clips that played off rumors about her relationship with her label and her personal life doubled as promotion for the album, encouraging fans to pre-save and pre-order.

Her decision to intertwine personal revelations with the promotional campaign also amplified attention. In a widely discussed interview with Gayle King, she announced her pregnancy, a revelation that dominated entertainment news and simultaneously spotlighted the new album. Shortly afterward, she reassured fans on Twitter that the live show accompanying Am I the Drama? would not disappoint. “By the time tour comes I’ll be doing splits, somersaults, backflips and handstands,” she wrote.

For Cardi’s team, the result is evidence that her place in pop culture remains secure. “Cardi B returning to the top of the Billboard 200 after seven years is more than a chart victory, it’s proof of her cultural staying power,” said her manager Shawn Holiday of Full Stop Management in a statement.

Holiday added that very few artists could take such a long break between albums and still dominate upon return. “Few artists can disappear from the album charts for that long and come back bigger than ever. Cardi isn’t just relevant, she’s defining the moment,” he said. “I’m proud of the work she put in and looking forward to her first headlining tour.”

The success of Am I the Drama? arrives at a moment when Cardi B’s every move continues to spark online conversation, from fashion statements to unfiltered social media posts. Rather than trying to mute the noise, Cardi and her team incorporated that constant public scrutiny into the campaign. The album’s title itself nods to her reputation for being at the center of debate, whether she’s addressing industry rivals or weighing in on political issues.

The numbers suggest that approach worked. The 200,000 units sold in the first week put Cardi squarely among the top-tier performers of 2025, in line with the debuts of other blockbuster pop and hip-hop releases. For an artist who had not released a full-length project since her 2018 Grammy-winning debut, it represents not just a successful return but a demonstration of lasting commercial power.

Cardi B is expected to announce details of her first headlining tour in the coming weeks. For now, the chart debut provides a clear reminder of her influence both musically and culturally. The seven-year wait did little to diminish demand and if anything, it heightened anticipation. And with Am I the Drama? already cemented as a chart-topping release, Cardi has reinforced her status as one of hip-hop’s most impactful stars.

Share This Article

If you found this article insightful, consider sharing it with your network.

Camila Curcio
Camila Curcio
Camila studied Entertainment Journalism at UCLA and is the founder of a clothing brand inspired by music festivals and youth culture. Her YouTube channel, Cami's Playlist, focuses on concerts and music history. With experience in branding, marketing, and content creation, her work has taken her to festivals around the world, shaping her unique voice in digital media and fashion.

Related Articles

Cardi B Announces Long-Awaited Second Album, Am I the Drama?

After six years of speculation, delays, and intermittent teasers, Cardi B has officially confirmed the release of her sophomore album. Titled Am I the Drama?, the follow-up to her 2018 Grammy-winning debut Invasion of Privacy is scheduled to arrive on September 19. The announcement was made via social media on... Read More »