Taylor Swift has once again set a new streaming milestone. Spotify announced Monday that The Life of a Showgirl, the singer’s upcoming 12th studio album, has already surpassed five million pre-saves on the platform, the highest total ever recorded. The achievement breaks the previous record, also held by Swift, for her April release The Tortured Poets Department.

The announcement underscores the extraordinary level of anticipation surrounding Swift’s latest project, which arrives later this month. For Spotify, it also marks the launch of a new feature designed to highlight the albums generating the most excitement among listeners worldwide.

Alongside the record-breaking news, Spotify revealed that it will begin publishing weekly pre-save rankings for the top 10 albums featured on its “Upcoming Releases” hub. Dubbed Countdown Charts, the new rankings will be updated each Wednesday at noon ET, giving fans a clear picture of which artists and projects are building the most momentum ahead of release.

“The Upcoming Releases hub is about celebrating what’s next in music, and Countdown Charts bring a whole new level of visibility to releases that fans are most excited about,” said Madeleine Bennett, Spotify’s global head of product marketing for music. “By ranking the top pre-saved releases globally, we’re giving artists a powerful new way to build anticipation and connect with their biggest fans in the lead-up to release day.”

To qualify, artists must have at least 5,000 active listeners in the previous month. Spotify hopes the feature will not only spotlight superstar acts like Swift but also help emerging artists measure and showcase fan engagement.

Swift’s fan base has proven to be a dominant force in streaming, frequently helping the artist set new benchmarks on platforms such as Spotify and Apple Music. Earlier this year, The Tortured Poets Department broke single-day streaming records upon release and dominated the Billboard 200 for multiple weeks. With The Life of a Showgirl already setting records before its release, expectations for its first-week performance are high.

As part of the rollout, Spotify will also host a three-day pop-up event in New York City. The activation will allow fans to experience elements tied to Swift’s new album, including photo opportunities, hidden “Easter eggs,” and themed installations intended to immerse listeners in the Showgirl era even before the album becomes available.

While few details have been officially confirmed, Swift has revealed that longtime collaborators Max Martin and Shellback are back on board as producers for the album. In a recent interview on the New Heights podcast, she said the decision came after reconnecting with Martin during her tour stop in Stockholm. “When I was on tour in Stockholm, I had Max Martin come out to the show, and I was talking to him, and I was like, ‘I just feel like we could knock it out of the park if we went back in,’” Swift explained.

That reunion has fueled speculation that The Life of a Showgirl may mark a return to the more pop-driven sound of her mid-2010s era, though Swift has not elaborated on the album’s direction.

With more than five million pre-saves and a dedicated promotional push from Spotify, Swift’s latest release appears poised to dominate the charts. The record adds to her growing list of streaming achievements and highlights the scale of her influence in shaping industry standards for fan engagement.